Jared Taylor runs the website, magazine, and conference associated with “American Renaissance.” It is considered a “race realist” organization. It is known for having “nazis” / “Jew obsessives” on one hand and Jews (and people who oppose obsession with Jews) on the other hand.
We can broadly define the expanded audience as people who either disapprove of making the Jewish question important or disagree with attacking Jews. These people usually do not post on vbulletin forums. We can define the “core audience” as people who are obsessed with Jews and (usually) post on vbulletins.
I think it is clear that Jared Taylor wants an expanded audience.
I think if Jared Taylor would have retained the expanded audience, he would have more explicitly denounced anti-semitism.
The whole idea of an expanded audience vs. a core audience can be compared to video game sales. Look at the people who buy guitar hero or “cooking mama.” They do not keep buying games like the people who buy say Metroid or Metal Gear Solid. In general, games which successfully target the expanded audience have high sales, but the people who buy those games do not keep gaming the same way veteran gamers do. The situation can also be compared to people who bought beanie babies. They were a huge fad and the company which sold them experienced enormous short term growth, but you cannot find these items easily anymore.
I think that is what happened to Jared Taylor. He brought in an expanded audience, but it did not last very long. It lasted one or maybe two conferences max. At his first conference, he had a bunch of Jewish speakers and Michael Levin was writing books for him. However, slowly the fad died off. I do not write this in a condescending way but in a realistic way. The “new people” did not stick around.
Now he is stuck with the core audience. I personally do not think he wants to be in this position. If he could expand the audience, he would. If he expanded the audience, he would further mainstream his position on Jews from avoiding the topic to explicitly denouncing anti-Semitism. The problem is that if he made that move, he would lose his core and lose it to gain nothing in return. You can compare American renaissance to a “business” that is trying to stay in business, and which is having trouble expanding, and is stuck with a core audience that they had hoped would be obsolete by now.
The question is why does Jared Taylor want to expand? Is it for his own greed, is it for the “good of his cause,” or is it because he fundamentally disagrees with anti-semitism? If you put Jared Taylor in a philosophy debate, would he have deep reasons why the arguments in favor of anti-semitism are wrong?
I will note that Free Media Productions experienced a similar dilemma. However, we lost our core audience (mainly “termites” who dislike mainstream society) and went with an expanded audience. We did bring in a number of vbulletin members, but they did not last very long. They were “a fad.” We had to accept that the way to reach a large audience was to focus on social networking, blogging and videos, not vbulletins. Eventually, we closed down the lyceum / firezone forum as it was no longer doing what it was supposed to do, which is to facilitate philosophical discussion. We kept an archive running however.
The majority of people who are “new to the free media productions” turn over quickly so we adapted by switching to different mediums which are designed for that larger “short-term” audience. They view the website, then they leave. Then someone else views the website. If you want an active vbulletin forum, the people who are willing to post on it long term are limited in total quantity. Free Media Productions has designed itself for an expanded audience, but it was a necessary move because the core became smaller and smaller after the original lyceum fell apart in 2007.
All of this leads me to a point. In order to get and retain an expanded audience, Jared Taylor would have to do something really really innovative. He would have to fundamentally restructure the organization, and make it something different then what it is right now. If he does not do that, he is stuck with the core audience.